The Art of LiveOps

The gaming industry has undergone a radical evolution since 1970s. Over the years, video gaming had evolved to include a number of different mediums. Evolution has led from consoles becoming more sophisticated over the decades, PC games became multiplayer and more complex and an entire ecosystem of mobile games. A video game that’s playing using a mobile device such as smartphone or tablet or even a calculator or smartwatch is known as mobile game. The very first mobile game was Tetris in 1994, and was followed by Nokia’s snake. Nowadays, mobile games are downloaded from an app store onto a smartphone or tablet then installed It can be played on the device or over the cloud. Mobile game revenue was at $56.9 billion in 2017.

Newzoo expects that number to reach $96.4 billion by 2020. It also notes that 2.35 billion people will games on their mobile smartphones.

The gaming industry is becoming competitive and it’s getting harder to penetrate the market because everyone wants a piece of the cake. To achieve great content, your team of developers and creative designers won’t be enough to push your game. You can’t push your game there; you get your revenue basically in the first month. If you are lucky enough you will make it to the next months. How to sustain year over year? The only way to do it is to reduce the gap between game creators and gamers. Gamers won’t only buy and paly your game but also will compete, create content, chat, watch streams and give feedbacks. Improving your video game using the player’s behavior will extend the game’s life: that’s called LiveOps. The main goal of LiveOps is to improve the performance of the game by responding to feedbacks. It means that as a game creator you won’t deliver the you won’t deliver the game once but take care of it. LiveOps is a process that game creators should not skip: it can make the difference between success and loss. It aims to personalize the player’s experience. This includes adjusting balance, adding content, fixing bugs… Optimizing the player’s experience will increase the game’s revenues and reduce the risks that it will die few months after the release. Players don’t always seek the same things so the creativity in your game starts in this point. Starting with understanding the target in order to deliver them experience they are looking for. LiveOps don’t only make your game better, it will also make the player engaged. An engaged Community will go out and get other people to play your game: that’s called loyal brand community. Player’s feedbacks don’t always express what they really want; which will make it much harder to deliver customized experience. Microsoft Azure provides a world-class cloud platform for the gaming industry: PlayFab. It’s a backend tool that was developed to be used by game creators across all platforms (console, PC, mobile) with a set of backend services.

An intelligent acquisition of player’s data (users, login, session, purchases, behavior...) with rigorous statics and analytics of these data will be operating and iterating on the game more effective and creative. PlayFab backend services reduce that barriers for game developers, allowing them to focus on building games with best available global reach. For gamers, this lead to a higher, faster degree of innovation and better experiences. PlayFab is currently powering more than 1200 games with companies like Disney, Rovio, Atari, Ubisoft and Ghost fish games. PlayFab Will further unlock the power of the intelligent cloud for the gaming industry, enabling game creators and delighting gamers around the world.